Patrón Cocktail Lab

To remind consumers that Patrón is the perfect handcrafted spirit for more than just celebratory shots, we developed Patrón Cocktail Lab, a collection of hundreds of recipes constantly being created and submitted by bartenders across the globe and leveraged by Patrón as an always-fresh source of marketing and social content.

Since partnering with our team at Razorfish:

Patrón’s sales have increased 30%
Share of the Ultra-Premium Tequila Market has climbed from 60 to 70% despite increased competition
2020 was their most profitable year ever

Role: Art Director, Lead Designer
Working under CDs Kevin Lane and later Eva Neveau, w/SrAD Mike Sakoonserksadee, CW Emily Pearson
Junior Designers: Lauren Franchi, Luke Kiely

Anthem

Digital & Voice Platforms

Campaign was awarded at OMMA, MMA The Smarties, Shorty’s, and AME